Chapter 2 – Public Relations: a growing
2.1. Public Relations around the globe
2.1.5. North America
2.1.6. Latin America
2.1.7. International organizations
2.2. Public Relations in Spain
Chapter 2 Summary
Chapter 2 References
Chapter 2 Synopsis
Public Relations is a growing industry,
and this is made evident in, among other things, the growing number of
students taking university and masters-level courses in the subject at
colleges and business schools around the world.
It is also a multi-million dollar
industry, one that has grown to five times its size in a decade,
earning an annual income of 5 billion dollars.
The international growth of PR is based on
the need of organizations everywhere to communicate with their
audiences for commercial or ideological purposes, but public relations
also help reach legitimate social objectives.
Thanks to technology, PR knowledge has
been spread around the world, demonstrating that best practices are
In Asian, Latin American, and eastern
European countries, PR is helping solve distinct problems and, in many
cases, has become a driving ethical force in promoting freedom in
The Spanish PR market has an remarkable
trajectory and can continue to grow and become even more competitve.
The challenges have to do with a greater level of specialization in
order to better meet clients’ needs, adequate training for those who
aspire to become part of the industry, and continual education and
reinforcement of industry veterans.